Ticket rises and more TV packages - why is price of sport increasing?
0 / 60
English
中文
The price of attending and watching sport in the UK is coming under significant scrutiny At least £115 to watch a day of the Ashes in Birmingham - unless you are an Edgbaston member.
在英国参加和观看体育比赛的价格正在受到严格审查 在伯明翰观看一天的灰烬杯比赛至少需要 115 英镑 - 除非您是埃德巴斯顿会员。
A minimum of £255 for a standard seat at the Wimbledon singles finals.
温布尔登单打决赛的标准席位至少需要 255 英镑。
Prices starting from £289 for general admission to the British Grand Prix at Silverstone on raceday.
比赛当天在银石举行的英国大奖赛的普通门票价格为 289 英镑起。
Those are the ticket fees British sports fans have been told a single adult must pay if they want to attend some of the country's most beloved sports events in 2027.
英国体育迷被告知，如果单身成年人想在 2027 年观看英国一些最受欢迎的体育赛事，则必须支付这些门票费用。
The cost of entry to elite sport in the UK has risen sharply in the 2020s, but attendances across the majority of sports are as strong as ever.
2020 年代，进入英国精英体育运动的成本急剧上升，但大多数体育运动的观众人数一如既往地强劲。
Even for armchair fans watching at home, the breadth and expense of television subscriptions can be a barrier to accessing sport.
即使对于在家观看电视节目的球迷来说，电视订阅的广度和费用也可能成为观看体育赛事的障碍。
So what exactly is behind the rise in prices, can the increases possibly be justified and what does it all mean for fans?
那么，价格上涨的背后到底是什么？涨价是否合理？这对粉丝意味着什么？
In a new BBC Radio 5 Live programme - The Price of Our Sport - BBC Sport has taken a look.
在新的 BBC 广播 5 台直播节目《我们体育的代价》中，BBC 体育频道对此进行了报道。
Fans reacted with anger when some of the ticket price rises for major events next year were announced earlier this summer.
当今年夏天早些时候宣布明年一些重大赛事的票价上涨时，球迷们感到愤怒。
The increase in Ashes ticket prices is stark - the minimum price the last time Edgbaston held a Test in 2023 was £65, a rise of £50 to £115 in just four years.
灰烬杯门票价格涨幅惊人——埃德巴斯顿上次在 2023 年举行测试时的最低价格为 65 英镑，短短四年内上涨了 50 英镑至 115 英镑。
Admission to other venues, including The Oval, is even higher. Last time out in Australia, some seats were sold to fans at all five venues for between £16 and £22.
包括椭圆形体育场在内的其他场馆的入场费甚至更高。 上次在澳大利亚，所有五个场馆的一些座位都以 16 至 22 英镑之间的价格出售给球迷。
At Wimbledon next year, the most expensive standard seat for both the men's and women's singles finals will be £400, £50 more than 2026, and more than double the cost from 2017.
明年温布尔登，男单和女单决赛最贵的标准席位将是400英镑，比2026年增加50英镑，比2017年增加一倍多。
That still makes Wimbledon the cheapest of the four Grand Slams, but even a Centre Court ticket for the middle Saturday of the tournament now costs at least £130.
这仍然使温布尔登网球公开赛成为四大满贯赛事中最便宜的，但即使是比赛中间周六的中央球场门票现在也至少需要 130 英镑。
General admission for Grand Prix Sunday at Silverstone is up to £289 from £189 in 2021, while the cheapest allocated seat now costs at least £609, up from £276 five years ago.
银石赛道周日大奖赛的普通门票价格从 2021 年的 189 英镑上涨至 289 英镑，而最便宜的分配座位现在至少需要 609 英镑，而五年前为 276 英镑。
And general admission to the 2027 Ryder Cup at Adare Manor, in the Republic of Ireland, will cost €499 (£434), compared with up to €260 (£220) in Italy in 2023.
2027 年在爱尔兰共和国阿黛尔庄园举行的莱德杯普通门票价格为 499 欧元（434 英镑），而 2023 年意大利的门票价格为 260 欧元（220 英镑）。
"We try to offer a wide range of prices to suit different needs" - R&A CEO Mark Darbon And other events which took place this year laid bare just how much more fans are being charged.
“我们尝试提供广泛的价格来满足不同的需求”- R&A 首席执行官 Mark Darbon 今年发生的其他事件揭示了粉丝被收取的费用有多少。
Fans paid £150 to attend a day of The Open at Royal Birkdale earlier this year, compared to £95 at St Andrews in 2022.
今年早些时候，球迷们在皇家伯克代尔观看一天的公开赛费用为 150 英镑，而 2022 年在圣安德鲁斯的比赛费用为 95 英镑。
Prices for the FA Cup final varied from £50 to £285 in 2026, compared with £50 to £120 in 2016.
2026 年足总杯决赛的价格为 50 至 285 英镑，而 2016 年为 50 至 120 英镑。
"It's just ludicrous," says Lee Hanlon, an England cricket fan who lives close to Edgbaston, but has decided not to attend next summer's Ashes because of the price rise. "I'm angry.
“这太荒唐了，”住在埃德巴斯顿附近的英格兰板球迷李·汉伦 (Lee Hanlon) 说，但由于价格上涨，他决定不参加明年夏天的灰烬杯比赛。 “我很生气。
It seems like a lot of the normal cricket fans have been priced out.
看来很多普通板球迷已经被高价淘汰了。
It seems like just people with money are going now.
现在好像只有有钱人才去。
"The increase is just too much. I find it upsetting." But for event organisers, the prices chime with wider trends.
“增加太多了。 我觉得这很令人不安。” 但对于活动组织者来说，价格符合更广泛的趋势。
"We exist in an experience economy - we have definitely seen a subtle shift in the value people are placing on belonging, on the atmosphere you can be part of when you attend a live experience," says Mark Darbon, chief executive of the R&A, which operates golf's Open Championship. "So when we set our prices we start by looking at some of the other major sporting events and benchmark ourselves, on price and value for money, by looking at what others are delivering."
“我们生活在一个体验经济时代——我们确实看到了人们对归属感、对参加现场体验时可以融入的氛围的重视程度发生了微妙的转变，”负责运营高尔夫公开赛的 R&A 首席执行官马克·达尔邦 (Mark Darbon) 说道。 “因此，当我们设定价格时，我们首先会考虑其他一些主要体育赛事，并通过查看其他赛事的表现来衡量价格和物有所值。”
In a poll on the BBC Sport website, 95% of respondents voted that tickets for the 2027 Ashes were too expensive.
BBC体育网站的一项民意调查显示，95%的受访者认为2027年灰烬杯的门票太贵了。
A spokesperson for Edgbaston said: "Our entry-level ticket prices roughly match inflation compared to the last time Australia visited Edgbaston in 2023 - but like the rest of the country, we're battling increased costs and trying to manage these wherever we can."
埃德巴斯顿的一位发言人表示：“与 2023 年澳大利亚上次访问埃德巴斯顿时相比，我们的入门级门票价格大致与通货膨胀相匹配，但与该国其他地区一样，我们正在应对成本增加的问题，并尽我们所能来管理这些费用。”
Whether prices are set by governing bodies or the stadiums, the costs of putting on a major sports event include things like utilities, staffing, technology, insurance and marketing.
无论价格是由管理机构还是体育场馆制定的，举办大型体育赛事的成本包括公用事业、人员配备、技术、保险和营销等。
"Ticketing revenue generates less than 20% of our total revenue from The Open," Darbon says.
“门票收入占我们公开赛总收入的不到 20%，”达邦说。
"We have seen really significant cost inflation in recent years.
“近年来，我们看到了非常严重的成本上涨。
It now costs us 25% more than it did five or six years ago to host The Open - that could be £10-12m in incremental costs.
现在，我们举办公开赛的成本比五六年前高出了 25%，这可能会增加 10-1200 万英镑的成本。
We have to cover those costs."
我们必须承担这些费用。”
The Open offers half-price tickets for attendees aged 16-24, and free tickets for children Many prestige events and newly built venues also include an increased proportion of hospitality ticketing, which can drive up costs for fans wanting standard tickets. "We are seeing more and more regular people willing to pay for a special experience at sport," says Richard Flint, chairman of Seat Unique, an online platform specialising in hospitality and VIP ticketing for events. "Corporate boxes are being broken down more and more into individual seats, so it's less about people taking 10 of their colleagues and more about a couple, or four people, going together.
公开赛为16-24岁的观众提供半价门票，为儿童提供免费门票 许多知名活动和新建场馆还增加了接待票务的比例，这可能会增加想要标准门票的球迷的成本。 “我们看到越来越多的普通人愿意为特殊的体育体验付费，”Seat Unique 董事长理查德·弗林特 (Richard Flint) 说道，Seat Unique 是一家专门从事活动招待和 VIP 票务的在线平台。 “公司包厢越来越多地被分解为单独的座位，因此人们不再需要带 10 名同事，而是需要一对或四个人一起去。
"[Teams and leagues] want to grow their revenue off the back of it, undeniably.
“不可否认的是，[球队和联盟]希望以此来增加收入。
Premium is much more open to people or go to one or two games a year, or who have travelled from abroad to come.
Premium 对人们更加开放，或者每年去看一两场比赛，或者从国外来的人。
"Sometimes stadiums need updating and the revenue from premium ticketing can help fund a new stadium or new stand, so there are benefits to the everyday fan."
“有时体育场需要更新，而高级门票收入可以帮助资助新体育场或新看台，因此对普通球迷来说是有好处的。”
In a world with increasingly volatile economics and changing consumer habits, broadcasting live sport has been one of the more reliable ways for companies to generate revenue.
在经济日益波动和消费者习惯不断变化的世界中，体育直播已成为公司创收的更可靠方式之一。
And live sport - and entertainment - is one of the few industries whose financial success is unlikely to be significantly compromised by artificial intelligence in the coming years. That means more and more companies have taken an interest in buying the rights to show sports events, which means more TV subscriptions than ever before are necessary for fans wanting to watch all of the action.
现场体育和娱乐是未来几年财务成功不太可能因人工智能而受到重大损害的少数行业之一。 这意味着越来越多的公司有兴趣购买体育赛事的转播权，这意味着想要观看所有比赛的球迷需要比以往更多的电视订阅。
A football fan in the UK, for example, must subscribe to Sky Sports, TNT Sports, Amazon Prime and Premier Sports, if they want to watch all of the matches across the Premier League, Champions League and Scottish Premiership.
例如，英国的球迷如果想观看英超联赛、冠军联赛和苏格兰超级联赛的所有比赛，就必须订阅天空体育、TNT 体育、亚马逊 Prime 和英超体育。
And they must pay for an annual TV licence to watch other matches on the BBC and ITV.
他们必须支付年度电视许可证才能观看 BBC 和 ITV 的其他比赛。
Without taking advantage of special offers, other sports can require even more subscriptions and even more money.
如果不利用特别优惠，其他运动可能需要更多的订阅和更多的钱。
"It certainly helps when you can say to a fan that they only need to buy one subscription to see everything in one sport," says Pete Oliver, CEO of growth markets for DAZN, a global sports streaming service.
全球体育流媒体服务 DAZN 增长市场首席执行官皮特·奥利弗 (Pete Oliver) 表示：“当你可以对粉丝说，他们只需购买一份订阅即可观看一项体育赛事的所有内容时，这肯定会有所帮助。”
"If a sport is very fragmented, we would say it's not going to be a great proposition for the fan [for us to be involved], and it's probably not going to be a great commercial prospect for us.
“如果一项运动非常分散，我们会说这对球迷来说不是一个很好的提议（让我们参与其中），而且对我们来说也可能不会有很好的商业前景。
"The cost of entertainment [subscriptions] generally will increase over time.
“娱乐[订阅]的成本通常会随着时间的推移而增加。
"There is natural inflation in the market, there is a lot of competition for sports rights, the athletes want to be paid more money, and the leagues want to do what is right for them, and if they can get somebody to pay more for the content, they will" "The UK is a very tough market" - DAZN CEO of growth markets Pete Oliver In some sports, including Premier League football, the money which leagues and clubs are earning from TV rights is by far their biggest source of income, but has plateaued to an extent in recent years.
“市场存在自然通货膨胀，体育赛事版权竞争激烈，运动员希望得到更多的钱，联盟希望做适合他们的事情，如果他们能让人们为内容支付更多费用，他们就会这么做。” “英国是一个非常艰难的市场”——DAZN 增长市场首席执行官 Pete Oliver 在包括英超联赛在内的一些体育项目中，联赛和俱乐部通过电视转播权赚取的收入是迄今为止最大的收入来源，但近年来已在一定程度上趋于稳定。
So broadcasters are not necessarily always shelling out significantly higher costs for rights, but fans are still being charged more to watch.
因此，广播公司不一定总是要支付更高的转播费，但粉丝的观看费用仍然更高。
Increased competition, growing operational costs and an uncertain long-term financial model all play a role.
竞争加剧、运营成本增加以及长期财务模式的不确定性都起到了一定作用。
"I think in the short term, the fans who are not going to illegal solutions are going to pay more to watch sport," says Pierre Maes, author and consultant in sports media rights.
“我认为，从短期来看，那些不采取非法解决方案的球迷将会支付更多费用来观看体育赛事，”体育媒体权利领域的作家兼顾问皮埃尔·梅斯 (Pierre Maes) 表示。
"But we have reached a kind of roof - people have to pay a lot [and] we know that higher prices and more fragmentation leads to more piracy.
“但我们已经达到了顶峰——人们必须付出很多代价，我们知道更高的价格和更多的碎片化会导致更多的盗版。
"People seem to have no moral obstacle to going with piracy.
“人们似乎没有道德障碍来支持盗版。
You can say that's bad, and that it's theft, but the reality is that people don't care.
你可以说这很糟糕，这是盗窃，但现实是人们不在乎。
"The music industry had to deal with this problem.
“音乐产业必须解决这个问题。
In the long term, I think there is no other path than a Spotify of sports.
从长远来看，我认为除了体育领域的 Spotify 之外，没有其他出路。
"Otherwise, sports will lose their fans and lose their attention."
“否则，体育运动就会失去粉丝、失去关注。”
Inside the £1-an-hour official football shirt factories Ashes tickets pricing people out of game - Vaughan Fans of richest PL clubs pay £74 per match as ticket revenue soars
每小时 1 英镑的官方足球衫工厂内部 《灰烬》门票让人们无法参加比赛 - Vaughan 随着门票收入飙升，最富有的英超俱乐部的球迷每场比赛支付 74 英镑
仅供学习使用，如有侵权请联系删除 · 查看原文