
Converse pulls 'deeply upsetting' advert after backlash
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A photo posted on Converse's Instagram account was described as evoking KKK imagery American footwear brand Converse has pulled an advert that social media users said evoked Ku Klux Klan imagery, saying it recognised "that we got this wrong".
匡威 Instagram 帐户上发布的一张照片被描述为让人想起 KKK 的图像 美国鞋履品牌匡威已撤下一则广告,社交媒体用户称这则广告唤起了三K党的形象,并称其认识到“我们错了”。
The photo, posted to the company's Instagram account, received backlash online after critics described lighting in the image as looking like a white pointed hood.
这张发布在该公司 Instagram 账户上的照片在网上遭到强烈反对,因为批评者称照片中的灯光看起来像一个白色的尖头兜帽。
A pair of shoes, dangling in the picture, were also likened to an image of a lynching victim by social media users.
照片中晃来晃去的一双鞋子也被社交媒体用户比作私刑受害者的形象。
In an apology, first issued on Friday, Converse said the photo had been removed from its social media channels and it was working to remove it elsewhere.
匡威在周五首次发布的道歉中表示,这张照片已从其社交媒体渠道中删除,并且正在努力将其删除到其他地方。
"This should not have happened and we will do better," it said. The statement also said: "We're sorry.
“这种事不应该发生,我们会做得更好,”它说。 声明还说:“我们很抱歉。
We understand why this image is deeply upsetting and recognize that we got this wrong". The image has since been removed from Converse's social media accounts The photo was part of a campaign promoting its Chuck 70 X trainer, launched internationally on 27 August.
我们理解为什么这个形象令人深感不安,并认识到我们错了”。 该图片已从匡威的社交媒体帐户中删除 这张照片是其 Chuck 70 X 训练器宣传活动的一部分,该活动于 8 月 27 日在全球推出。
The campaign features the South Korean singer Karina, of the K-pop group Aespa, who is pictured in a series of advertisements for the shoes.
该活动以韩国流行音乐组合 Aespa 的韩国歌手卡琳娜 (Karina) 为主角,她出现在该鞋款的一系列广告中。
Founded in Massachusetts in the early 1900s, the popularity of Converse has skyrocketed since its Chuck Taylor sneaker was first introduced to US basketball courts in 1917.
Converse 于 1900 年代初创立于马萨诸塞州,自 1917 年 Chuck Taylor 运动鞋首次引入美国篮球场以来,其受欢迎程度直线上升。
The global brand has been a subsidiary of Nike since 2003.
这个全球品牌自 2003 年以来一直是耐克的子公司。
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