Adidas sues Australian label White Fox over four stripes design
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Adidas is suing Australian label White Fox for selling and advertising clothes with a four-striped design, arguing it is "deceptively similar" to the German brand's distinct logo.
阿迪达斯起诉澳大利亚品牌 White Fox 销售和宣传采用四条纹设计的服装，称其与德国品牌的独特徽标“具有欺骗性的相似性”。
The sportswear giant said it had repeatedly asked White Fox to stop selling and promoting the clothes since March, but the Sydney-based company refused.
这家运动服装巨头表示，自 3 月份以来，它已多次要求 White Fox 停止销售和促销这些服装，但遭到这家总部位于悉尼的公司的拒绝。
The fast-fashion online retailer is popular with teenagers and young adults in Australia, the UK and the US, and has relied on billboards, bus advertising and influencers - often university-aged - to grow its profile.
这家快时尚在线零售商深受澳大利亚、英国和美国青少年和年轻人的欢迎，并依靠广告牌、公交车广告和影响者（通常是大学年龄的人）来扩大其形象。
The Australian law firms representing Adidas and White Fox both declined to comment on the case, the first hearing due to begin on Friday.
代表阿迪达斯和 White Fox 的澳大利亚律师事务所均拒绝对此案发表评论，首次听证会将于周五开始。
In Federal Court documents, Adidas states that its three-striped design has a "substantial and valuable reputation" in Australia, where it has been trademarked since 1957.
阿迪达斯在联邦法院文件中表示，其三条纹设计在澳大利亚享有“巨大而宝贵的声誉”，自 1957 年起就在澳大利亚注册了商标。
The company says since at least March, White Fox has been selling and advertising clothes with four parallel stripes of equal width, which it claims is an infringement of Adidas's trademark.
该公司表示，至少从 3 月份开始，White Fox 就一直在销售带有四个等宽平行条纹的衣服并为其做广告，并声称这是对阿迪达斯商标的侵犯。
White Fox's designs are "substantially identical with or otherwise deceptively similar" to Adidas, the company claims.
该公司声称，White Fox 的设计与阿迪达斯“基本相同或在其他方面看似相似”。
It also argues that White Fox's advertisements for its four-striped clothes and White Fox-branded socks feature people wearing "genuine" Adidas items.
它还认为，White Fox 的四条纹衣服和 White Fox 品牌袜子的广告中，人们穿着“正品”阿迪达斯商品。
This might lead Australians to think Adidas is associated with White Fox and has approved of the design, the documents claim.
文件称，这可能会让澳大利亚人认为阿迪达斯与白狐有联系，并且已经批准了该设计。
The company says White Fox is "taking advantage" of Adidas's reputation, "drawing an association in the minds of consumers" of the two brands, or at least "sailing close to the wind".
该公司表示，White Fox正在“利用”阿迪达斯的声誉，“在消费者心中建立起两个品牌的联系”，或者至少是“顺风航行”。
Adidas, which reported €24.8 billion (£21bn; $28bn) in revenue in 2025, is also seeking damages, saying White Fox must pay them the profit from the products plus interest and costs.
阿迪达斯报告 2025 年收入为 248 亿欧元（210 亿英镑；280 亿美元），该公司也在寻求赔偿，称 White Fox 必须向其支付产品利润加上利息和成本。
Evidence provided by Adidas included side-by-side comparisons of its products with White Fox clothes which include sweatpants and lounge shorts, as well as images of billboards on buses and at bus stops.
阿迪达斯提供的证据包括将其产品与 White Fox 服装（包括运动裤和休闲短裤）进行并排比较，以及公交车和公交车站的广告牌图像。
In one example, Adidas claimed that an online listing from June 2025 showed a pair of White Fox-branded socks being modelled by someone wearing pink Adidas shoes.
在一个例子中，阿迪达斯声称，2025 年 6 月的一份在线清单显示，一双白狐品牌的袜子是由穿着粉色阿迪达斯鞋的人模仿的。
A few days after the court proceedings were lodged last month, the Adidas logo on the shoes were digitally altered to remove one of the stripes, the documents alleged, and a week later, all three stripes were scrubbed from the image.
文件称，上个月提起法庭诉讼几天后，鞋子上的阿迪达斯标志被数字化修改，删除了其中一条条纹，一周后，所有三个条纹都从图像中删除。
In 2013, Adidas successfully sued Pacific Brands in Australia for selling shoes with four stripes.
2013年，阿迪达斯在澳大利亚成功起诉Pacific Brands销售四条纹鞋。
White Fox was launched in 2013 by Georgia and Daniel Contos and is privately-owned by the Greek-Australian couple and Daniel's mother Melina Maceri. It has a growing presence in the US and expanded into the UK market in 2024.
White Fox 由 Georgia 和 Daniel Contos 于 2013 年创立，由这对希腊裔澳大利亚夫妇和 Daniel 的母亲 Melina Maceri 私人拥有。 它在美国的业务不断增长，并于 2024 年扩展到英国市场。
In the 12 months to June 2025, the company generated AU$542m (£286m; $377m) in revenue, a four-fold jump from its 2022 figure of $121m, according to the Australian Financial Review.
据《澳大利亚金融评论》报道，截至 2025 年 6 月的 12 个月内，该公司实现了 5.42 亿澳元（2.86 亿英镑；3.77 亿美元）的收入，比 2022 年的 1.21 亿美元增长了四倍。
Adidas loses stripes trademark battle with Browne Adidas designer sorry for shoes 'appropriated' from Mexico
阿迪达斯在与 Browne 的条纹商标大战中败诉 阿迪达斯设计师对从墨西哥“盗用”的鞋子表示歉意
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